Web Development

Express your brand and drive results!

Your web marketing is more than a website. It can be a variety of online activities that create traffic, inspire interaction and convert marketing into sales.

We work closely with our clients to fully understand their brand and business goals. This is one of the keys to a successful online marketing activity. For example, by identifying key messages, we can weave them effectively into your SEO/SEM campaigns.

So, how can we help you today?

Insight and planning

Your initial engagement with MindActive will involve a discovery process. We will examine your unique value propositions to target audience, competitive market positioning, information architecture, general look and feel and how the site relates to other marketing tactics. This discovery process is an important step in understanding your needs.

What kind of content are viewers currently looking for on your site? What is time-worthy or even forward-worthy? What information will they place a value on? How do we tell your story? How do we convert traffic from simple awareness to specific behavior (or calls to action)? How will results be measured?

Understanding your business processes
Mobile, Social, and targeted marketing
Planning a Web marketing program
Research your competition
Information architecture for site content
Platform development CRM/CMS/eCommerce/eLearning
Deployment and testing
Research, usability and site analytics
Deploy improvements and enhancements
Market SEO/SEM

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Web Design

Right now, you may be considering a website re-design. Many companies are updating their look or integrating more Web 2.0 features. An inspired website design sets you apart, expresses your brand and tells your story. An effective design (or redesign) should be:

Consistent with all your marketing collateral and graphic standards
User friendly
Work across a variety of platforms and devices
Easy to manage and update
Strong calls to action must be integrated throughout the website to drive sales
Create “stickiness” for your site - reasons to go there
Reasons to browse
Reasons to return

Let's talk about how you can do this cost-effectively. We will make you look good!

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A beautiful design also needs well-executed backend architecture to support it. Our team of seasoned developers routinely builds and deploys superior cutting-edge solutions confidently bring complex projects through to completion. Using PHP, Java, JS, ColdFusion, SQL, XML we develop powerful and effective web based applications. We have built a number of proven ecommerce solutions, CMS (Content Management Systems) as well as custom web applications.

Video & Motion Graphics

You have a story. Let MindActive help tell it. Your message is 5-10 times more likely to be watched and 5 times more likely to be remembered if you provide customers a video or motion graphic. We provide complete turnkey HD video production and creative services for corporate videos, product spots, training demos and motion graphic signage. We can also help with live-streamed events, B-roll acquisition or simple but effective web banner ads. The content can be delivered in multiple formats - from huge multi-screen exhibit walls, around a hockey arena - to DVDs, web stream or mobile device.

Script and concept development
Location scouting and shooting
Styling and art direction
Directing on-camera and voiceover talent
Graphics and CG animation
Video/audio editing
Prep and compression for multiple delivery formats

Hit the mark with the appropriate level of production for your application - we’ll make you look good on any budget. We scale to meet and exceed your expectations with the right equipment, the right crew and the right execution.

Mobile Applications

You took your business online - now go mobile! The mobile marketplace is exploding and offers a great way to reach out to more customers and clients. Take the opportunity to be in front of your competition with portable sales tools that work. Be a show-off! Take all your print sales materials out of your drawers and put them on one mobile device. We can create custom mobile applications for the IPhone/ IPad, Android and Blackberry mobile platforms.

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CGI (Computer Generated Imagery)

Some things are hard to explain but easy to show. Computer generated graphics can be used to illustrate technical information and demo concepts that can be difficult to do any other way. Our team's background in CGI dates back to the beginning of computer animation and 3D modeling. Utilizing advanced software applications like Maya Studio, our artists can visualize your story, and let imaginations run free.

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eCommerce

Our custom e-commerce solutions cover everything you need to sell your products, track your customers, process transactions and so much more. All based on your companies individual needs and how you need to conduct business on the web.

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Search Engine Optimization & Search Marketing

MindActive SEO/SEM services leverage a multitude of opportunities within search engines and directories to enhance the visibility of a your website. The goal of these campaigns is simple: To increase your site's overall traffic and ROI from search engines. We focus on activities that benefit these primary areas of activity

Maximizing the number of Web pages included in the search engines
Increasing targeted traffic from the search engines
Tracking site traffic through to conversion where possible
Re-optimizing page content to meet the needs of the search queries

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eLearning

Are you looking for a learning management system (LMS)? We do open source Moodle integrations generally used for large educational facilities.

In addition to large scale LMS, many companies are re-thinking the effectiveness of their training programs. A Rapid eLearning approach can be cost effective and time efficient. Sometimes you need a speedboat not an aircraft carrier. Talk to us. We can help, big or small...

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